Greg Sheps, Principal

Greg Sheps has 25+ years in building partnership strategy and revenue development businesses, generating tens of millions of dollars for top-tier media and entertainment companies.  His career began with the 1996 Olympic Games in Atlanta where he oversaw the design and implementation of the Look of the Games program that outfitted sports venues and non-competition venues with environmental graphics designed for broadcast and fan engagement.  It was at the Olympics where Greg discovered the scale and impact of live events.

Following the Olympics, Greg went on to The New York Times where he led the development of the company's experiential properties, including TimesTalks, The New York Times Travel Show,  Arts & Leisure Weekend, and the business plan for The New York Times's Times Center. After The Times, Greg was at Tribeca Enterprises where he led sponsorship sales and helped launch Tribeca's film distribution business and their original branded content business. In 2014, Greg was recruited by Lincoln Center for the Performing Arts to steward a new corporate partnership program designed to integrate leading brands into the world’s largest performing arts center. where he led the team to secure multi-million dollar deals ranging from onsite partner-branded venues to the strategic licensing of Lincoln Center content.

Since 2017 Greg has led (RED)’s business development efforts and serves as (RED)’s Chief Growth Officer developing new initiatives for (RED), managing (RED)’s partnership business, and representing (RED) at global leadership events.